On has opened its first store in Spain as the Swiss brand continues to expand globally.
Located at Calle Serrano 17 in Madrid, the approximately 2,700-square-foot store spans two floors and is part of the city’s famous “Golden Mile” in the upscale Salamanca district.
According to the company, the new store will offer On’s full range of shoes, apparel, and accessories for high-performance running , outdoor activities, training, all-day use, and tennis. The store will also serve as a central hub for the local community, offering weekly run clubs at 7 p.m. every Wednesday and various movement activities throughout the year.
Bianca Pestalozzi-Houchangnia, general manager of EMEA at On, said in a statement that Spain represents a “significant opportunity” for the company to expand its glob

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