(RNS) — Many Americans may have lost faith in organized religion, but according to recent data, they still love the Good Book.

As of September, Bible sales were up 11% this year over 2024, part of a continuing boom in Bible sales. That includes 2.4 million sold in September 2025 as part of a surge that coincided with the death of conservative Christian activist Charlie Kirk, according to data from Circana, a company that tracks book sales. All told, more than 18 million Bibles have been sold so far this year.

“Sales for Bibles have been steadily growing in the U.S. since 2021 and have set unprecedented annual sales records since 2022,” Brenna Connor, an industry analyst at Circana BookScan, told RNS in an email. “2024 marked a 20-year high for Bible sales in the U.S., and 2025 is on tr

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