Three-time Grammy winner Ne-Yo , Indian music legend Sonu Nigam and pioneering Chinese American rapper MC Jin have partnered with former Warner Music Asia co-president Jonathan Serbin to launch Pacific Music Group , a new entertainment company headquartered in Hong Kong focused on developing Pan-Asian talent for global audiences.

The venture marks a strategic bet on Asia’s growing influence in the music industry, with the company aiming to both elevate regional artists to international prominence and provide Western acts with an entry point into Asian markets.

Pacific Music Group will launch with multiple genre-spanning imprints covering pop, R&B, hip-hop, electronic and regional Asian styles. The label’s geographic reach extends from Japan to India and from China and Korea south

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