Steelers players can often be seen wearing custom cleats during pregame warmups, but this week against the Buffalo Bills custom cleats will be the norm during the game.

For the 10th straight year the NFL is allowing players to represent a charity that touches them deeply in a unique manner with the league's player cause initiative, My Cause My Cleats.

The initiative was created for NFL players to showcase a charitable cause in order to bring attention to it, and the players take part in helping with the design of their cleats.

After the players wear the cleats, they have the option to auction them off to raise money for their cause on NFL Auction, with 100% of the funds raised given to the charity. Fans may bid on player cleats at NFL.com/Auction.

Learn more about what causes are speci

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