EBay released its Watchlist recap for 2025, with some surprises and some notable takeaways.

Tapping eBay’s resident stylist, Brie Welch and designer and tastemaker Margherita Maccapani Missoni , the report revealed insights from its more than 134 million global users based on eBay ’s purchases and data from cumulative listings from January to September 2025 to give an overview of the state of the luxury secondhand market .

According to the report’s authors, Louis Vuitton and Gucci remain the most purchased luxury brands on eBay worldwide — with more than 13 items from Louis Vuitton listed on eBay every minute. In the past year-to-date, the most listed and most purchased luxury brands globally on eBay are Louis Vuitton (5.2 million), Gucci (3.9 million), Prada (3.2 millio

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