NEW YORK – Black Friday bargains no longer tempt people to leave Thanksgiving tables for midnight mall runs. Brawls in store aisles over toys and TVs with limited-time discounts are spectacles of holidays past. Online shopping and retailers launching discounts weeks before the turkey feast subdued that kind of fervor.

But the sales event still has enough enthusiasts to make the day after Thanksgiving the one when U.S. stores get the most shoppers coming in the door. For that reason, Black Friday still rules as the unofficial start of the holiday shopping season.

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