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Martin Kemp has sparked concern about I'm A Celebrity... Get Me Out of Here as the campmates remained divided ahead of the looming first elimination.

The first celebrity will leave during Friday's (November 28) show, but it was during the ITV reality show on Thursday (November 27), that the 12 campmates were seen going head-to-head once again, after being split into two teams earlier this week in a new 'Rivals' challenge.

It came after the previous Trial’s winners – Lisa Riley, Vogue Williams, Jack Osbourne, Ruby Wax, Alex Scott and Angry Ginge – have been staying in Win City, which has undergone a full purple makeover, including a purple telephone box, beds, bedding, camp clothes, towels and comfy log seating.

Meanwhile, Martin, Kelly Brook, Eddie Kaddi, Tom Read Wil

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