1 / 4

Copyright 2025 The Associated Press. All rights reserved.

Signs denote Black Friday deals already available on clothing in a Target store, Wednesday, Nov. 26, 2025, in southeast Denver. (AP Photo/David Zalubowski)

Black Friday has become something of an anachronism in the e-commerce era. The day after Thanksgiving marks the official start of the holiday shopping season, but retailers already have spent weeks flooding their websites and customers' email inboxes with early Black Friday offers.

While sales trends have been shifting, the best bargains may still be from Black Friday through Cyber Monday. That may be especially true for big ticket items, seasonal merchandise and the latest trendy products.

Consumer advocates note, however, that deep discounts are not a once-a-year opp

See Full Page