The percentage of Americans using X since Elon Musk bought it has slumped, with the controversial social media platform having been overtaken by Reddit, according to new research.

Musk, 54, bought X—then known as Twitter—for $44 billion in October 2022 when it was already declining in popularity, according to “nonpartisan fact tank” Pew Research Center, which examined trends between 2021 and 2025.

Despite making a raft of changes, including a new name and the introduction of AI bot Grok, the world’s richest man has been unable to stop the drop. Under the tech billionaire, X has also faced allegations that it promotes hateful and damaging content, which led some advertisers to walk away.

Pew says that just 21 percent of Americans now use X, compared to 25 percent in 2021.

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