If we were to rank the most exciting golf products to buy, golf balls might be at the bottom of the list. Hitting your first opening tee shot with a new driver is exhilarating, whilst using a new stand bag or rangefinder for the first time is exciting too. Opening a new sleeve of Pro V1 golf balls is the opposite - in my head I'm thinking, "Conor, please don't lose this on the first tee shot".

Negative thinking, I know, but part of that dread comes from the price we have to pay for golf balls combined with how easy they are to lose. I play the Titleist Pro V1 pretty religiously, meaning I'm paying upwards of $50 per dozen balls. A few wayward tee shots per round can prove costly, both to my score and bank account, which is why I like to stock up during sales events like Black Friday.

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