After announcing its new multiyear licensing agreement with Kontoor Brands to design, source and market men’s, women’s and children’s footwear under the Wrangler brand in July, Genesco Brands Group’s first shoe collection for the denim label is making its debut.

On display during FFANY at Genesco ’s 1410 Broadway showroom in NYC, the new Wrangler footwear collection is focused on four clear worlds – Western, work, outdoor and fashion.

“In our first collection, we’re really focused on Western, work and outdoor with boots and shoes,” Rick Higgins, president of Genesco Brands Group, told FN in an interview. “The styles are built to be worn all day, not just for a moment. And that’s really inherent to what the Wrangler consumer is looking for. It’s honest materials, with real comfo

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