Strategy was the name of the game this year for shoe firms over Thanksgiving week.

Some holiday promotions for Thanksgiving week were better than a year ago, but there were brands that also held back on their discounting.

According to Bank of Securities analyst Robert F. Ohmes, he and his team visited different Dick’s Sporting Goods store on Black Friday — the sporting goods retailer was closed on Thanksgiving Day — and its Field House banner, and found them well-stocked, although in-store traffic was light.

“We noticed minimal discounts aside from Black Friday deals which ran Wednesday, Nov. 26, through Monday, Dec. 1, versus Sunday, Nov. 24, through Saturday, Nov. 30, last year,” he said. Footwear promotions included 25 percent off women’s Nike Air Max 270 shoes, versus 30 percent

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