TWINKLE, TWINKLE: Astrid & Miyu , the London -based demi-fine jeweler that offers services such as piercing, welding and engraving, has unveiled a new concept for the holidays and beyond.

It has opened The Gift Shop on South Molton Street in Mayfair, with merchandise including board games, socks, caps, scarves and bags, as well as its signature solid gold, and gold vermeil, jewelry.

The brand’s founder Connie Nam said it was time to branch out, add some products and tell a new story to Astrid & Miyu’s close-knit community. Nam said she wants to “create a world, and a different vibe, and elevate the brand” with the store, where the focus is on gifting.

“It’s our only concept store, and I want people from all over the world to come here,” she said in an interview.

She’s taken a lo

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