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DENVER — Have you ever backpacked across...16th Street in Downtown Denver?

That's what Matilda Sandstrom and Kelly Belknap — the co-founders of Adventurist Backpack — set off to do Tuesday morning. But it wasn't for beautiful views or wildlife viewing, of course. Instead, their goal was simply to get the name Adventurist Backpack out on the street.

While Denver7 was interviewing them, Kelly, backpack in hand, ran up to an unsuspecting morning walker along 16th Street Mall.

"Excuse me, would you be interested in our backpack, no strings attached?" he asked. "Take a look at it, and if you like it, it's all yours."

The walker, a visitor from Seattle named Clive, looked skeptical. But Kelly quickly explained the benefits: The backpacks are minimalist, water resistant, with a padded front