Batiste’s hot streak of athlete ambassadorships continues.

The dry shampoo brand has tapped 25-year-old snowboarder Chloe Kim — who at 17 became the youngest woman to win an Olympic snowboarding title — as its newest face.

The appointment comes as Kim gears up to compete for Team USA in the 2026 Milan Cortina Olympics , which will be held from Feb. 6 to 22 in Italy.

“It’s so important for us to have a complex woman representing Batiste, because that’s exactly who our consumer is,” said Caitlin Dodd, director of specialty hair care brands at parent company Church & Dwight.

“Dry shampoo is make-or-break for me,” said Kim, who is primarily based in Los Angeles though she routinely trains in Switzerland. “When I’m back home, my schedule is pretty hectic; I’ll pretty much cram everything

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