'Loyalty points and vouchers' in new baby formula plan 'to save parents £500' View Image

The Government will do more to help parents access baby formula “at more affordable prices”, the Prime Minister has said. Speaking at Prime Minister’s Questions, Sir Keir Starmer told the Commons the plans would help parents save up to £500 before a child’s first birthday.

He said: “Our Budget took important measures to tackle the cost of living. That’s why we’ve frozen rail fares, prescription charges, and cut energy bills for every family by £150.

“Today, we’re going further. For too long, parents have been pushed into spending more on infant formula than needed, told they’re paying for better quality, and left hundreds of pounds out of pocket.

“I can announce today that we’re changing that. We

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