New government measures to curb the cost of living will help families buy more affordable baby formula

Money back in parents’ pockets with loyalty points and vouchers

Changes are part of the government’s upcoming Child Poverty Strategy to give every child the best start in life

Parents will save up to £500 a year as government action on how baby formula is displayed will help them choose the lower price infant formula that is right for them.

It comes ahead of the release of the government’s Child Poverty Strategy, which follows the major move by the Chancellor to lift 450,000 children out of poverty in the Budget.

The changes will help those who cannot - or choose not - to breastfeed their babies to provide them with the best possible start in life, alleviate child poverty and put hun

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