Salt Lake City — AI-powered hearing aids are becoming a major tool in Utah audiology clinics as holiday gatherings highlight how difficult conversation can be for those with hearing loss.

Companies like Advanced Hearing & Balance Specialists, a Utah-based provider specializing in hearing aids, now offer models including Starkey , a pioneer for AI-powered hearing aids, and Phonak , a developer of the first hearing aid with a dedicated AI chip for real-time sound processing.

These innovations aim to improve how people experience celebrations, events and everyday communication.

Dr. Lance Greer, the owner and operator of the St. George-based audiology private practice, notes that this time of year frequently prompts people to seek answers, especially when noise levels rise during the

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