Luxury retailer Watches of Switzerland Group reported a 15% jump in US sales for the first half of the year on Thursday, boosted by strong demand for high-end timepieces in its core market. The global luxury goods market is expected to grow 3–5% next year, driven by strong US momentum and improving trends in China, Bain & Company said in November.
Watches of Switzerland, which sells Rolex , TAG Heuer , and Audemars Piguet brands, counts US as its key driver, accounting for almost 60% of total profitability. While US threatened to slap goods from Switzerland with 39% tariffs, a mid-November trade deal cut that to 15%. The US is Switzerland's top foreign watch market, accounting for almost 17% of exports, according to the Federation of the Swiss Watch Industry.
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