Phoebe Gates, daughter of Microsoft Corp.’s billionaire founder Bill Gates and Melinda French Gates, is raising $30 million in new funding for Phia, a startup applying artificial intelligence to online shopping, according to a pitch deck seen by Bloomberg. A spokesperson for the company confirmed the round.

The capital raise will value the New York-based startup at $180 million and comes just months after Phia completed its first $8 million funding round in September. Phia, which Gates co-founded with Sophia Kianni, is backed by a constellation of celebrities including model and businesswoman Hailey Bieber, Kardashian family matriarch Kris Jenner, former Meta Platforms Inc. chief operating officer Sheryl Sandberg, and Spanx founder Sara Blakely. Bill Gates has not invested, Phoebe Gates t

See Full Page