British viewers were left stunned after an American influencer devoured a popular UK treat in shocking fashion. The man, known as Russ, later issued an apology after sparking an "international incident" (Image: redbusruss/Instagram)

A controversial American man has absolutely horrified Brits by eating a popular chocolate snack in truly bizarre fashion.

The influencer, Russ, caused an "international incident" by sharing a video of him devouring the chocolate treat. Russ has built up a following of more than 90,000 by sharing his experiences of moving to the UK, and the cultural differences he encounters . But as November drew to a close, it seems he took things a step too far.

He decided to sample Terry's Chocolate Orange, which has been a Christmas favourite for Brits since

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