Pantone , the global color authority based in Carlstadt, just announced its color of the year. Let’s just say the internet is not impressed.

The New Jersey company, considered a global authority on color trends, has selected a single shade as the “color of the year” every year since 1999. The color is used to signal what’s ahead for design and fashion.

In a post on their Instagram page , they announced that the color for 2026 is “PANTONE 11-4201 Cloud Dancer.”

The post called it “a lofty white neutral whose aerated presence acts as a whisper of calm and peace in a noisy world,” the post read . “PANTONE 11-4201 Cloud Dancer symbolizes a calming influence in a society rediscovering the value of quiet reflection.”

Call it what you want. It’s white.

“At this time of transformation, w

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