With more than a week to go before release, James Cameron’s Avatar: Fire and Ash has opened advance bookings in India to a robust response. IMAX advance tickets went on sale last week and general bookings followed yesterday; by this morning, over 50,000 tickets had been sold across the two national chains for the opening weekend, translating to more than Rs.3 crore in revenue. Overall weekend advance receipts have climbed past Rs.4 crore gross.

While these figures signal strong interest, they remain notably lower than the pre-sale frenzy that surrounded Avatar: The Way of Water. That sequel had pulled in over Rs.12 crore in pre-sales before release — a haul amplified by an extended pre-sale window and the long gap since the first Avatar. Industry observers note the absence of similar pent

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