The Scottsdale based Fiesta Bowl isn’t just about elite college football anymore.

In fact, the organization behind isn't even named that anymore.

The organization is now the Fiesta Sports Foundation.

Starting in May 2024, the organization has been rebranding itself to represent a more all-inclusive representation of what it does.

Yes, the foundation still puts on the Vrbo Fiesta Bowl in late December or early January of each year along with the Rate Bowl the day after Christmas.

“A lot of people know us for our football games at the end of the year, but this organization does so much more all throughout the year,” said foundation spokesman Scott Leightman.

The foundation puts on events eight to nine months out of the year, like youth football clinics and a golf tournament at Mountai

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