NEW YORK — Farm Rio, the 28-year-old Brazilian lifestyle brand known for its tropical prints and vibrant colors, has landed on the Upper East Side.

The new store at 1055 Madison Avenue, which opens today, marks the brand’s third New York City unit, with the other two being in SoHo and Brooklyn. Overall Farm Rio has more than 143 stores globally, with seven in the U.S., consisting of two in Los Angeles, three in New York City, and one each in Miami and Washington, D.C.

At 732 square feet, the Madison Avenue store is the smallest of the New York ones. The SoHo store is the largest at 2,264 square feet and the Brooklyn unit is 1,083 square feet. The Madison Avenue store is located next to Reformation.

Fabio Barreto, chief executive officer of Farm Rio , told WWD, “The Upper East Sid

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