NEED TO KNOW

Bad Bunny’s historic residency is taking place from July 11 to Sept. 14. at the Coliseo de Puerto Rico

Ritz, an official residency sponsor, hosted a special pop-up experience outside of the venue this past weekend that will be returning on Aug. 15 to 17

PEOPLE got an inside look at Ritz's The Salty Club, as well as how the classic cracker brand is celebrating the Puerto Rican superstar's "culture-defining" residency

Ritz officially made its mark at Bad Bunny ’s sold-out residency this past weekend — and it's bringing the salty vibes back for round two!

As an official sponsor of the Puerto Rican superstar’s 30-night “No Me Quiero Ir de Aquí” residency , the cracker brand debuted a special pop-up experience for fans on Aug. 8 and 9. — and PEOPLE got an inside look!

Loc

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