What does a community’s soul look like when faced with a $30 billion transformation? This question is all too familiar to Mooresville, North Carolina, the site of the renowned Dale Earnhardt Museum and the annual Dale Earnhardt Day event. Following Dale Earnhardt’s untimely death at the 2001 Daytona 500, Mooresville, North Carolina, became the center of gravity for grieving fans from all over the nation and the world. “NASCAR has lost its greatest driver ever. And I have lost a great friend,” said Bill France, NASCAR’s chairman of the board. Earnhardt was more than just a racing icon to the people of Mooresville; and his passing was mourned like the death of a family member. And now, decades later, the town is planning to give back to him by fighting a proposal that could affec

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