NEED TO KNOW
AriZona iced tea's iconic 99-cent price is at risk due to President Trump’s decision to double tariffs on aluminum imports from 25% to 50%
AriZona uses over 100 million pounds of aluminum a year with 20% sourced from Canada, making the price hike a major threat despite the company’s debt-free, vertically integrated model
Founder and chairperson Don Vultaggio warns that the tariff increase could force price changes for the first time in 30 years, challenging the brand’s long-standing business strategy and consumer value promise
For more than three decades, AriZona has maintained the price of its 22-ounce tallboy iced teas at exactly $0.99 per can.
Now, the company may no longer be able to offer the beverage for less than a dollar, following President Donald Trump's June 3