Here's Why AriZona Could Raise Its Prices For First Time In Decades

For the first time in over three decades, AriZona Beverages—the company famous for its 99-cent tall cans of tea and juice—is considering raising its prices.

Since its debut in 1994, the brand has prided itself on keeping its beverages affordable, maintaining the same price point despite recessions, inflation, and other factors that other companies often succumb to.

But rising production costs, especially for aluminum due to United States President Donald Trump ‘s tariffs , may finally forced the company to break its long-standing streak. While AriZona has yet to officially announce the exact price increase or rollout date, economic pressures have been building for years.

The company imports roughly 20 percent of its aluminum from Canada, leaving it vulnerable to fluctuating tariff