Don’t you love it when you find yourself ahead of the crowd?

I don’t mean budging in line, but rather when you have discovered something or someplace before most people.

That’s what I was patting myself on the back for when I read the The Adventure Travel Trade Association (ATTA) 2025 Adventure Travel Trends & Insights report, drawing on data collected early this year from tour operators, based on their operations and sales last year.

I’ve long been a fan of getting the kids out of their comfort zones on vacation, whether hiking to the top of a mountain, whitewater rafting, trying a new sport like rock climbing or simply navigating in an unfamiliar city or country.

Such experiences build confidence, resilience and family bonds, I’m convinced. But that doesn’t necessarily mean roughin

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