YouTube has started using artificial intelligence (AI) to figure out when users are children pretending to be adults on the popular video-sharing platform amid pressure to protect minors from sensitive content.

The new safeguard is being rolled out in the United States as Google-owned YouTube and social media platforms such as Instagram and TikTok are under scrutiny to shield children from content geared for grown-ups.

A version of AI referred to as machine learning will be used to estimate the age of users based on a variety of factors, including the kinds of videos watched and account longevity, according to YouTube Youth director of product management James Beser.

“This technology will allow us to infer a user’s age and then use that signal, regardless of the birthday in the account,

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