NEW YORK, NY (AUGUST 19, 2025) - Lega Serie A, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) will bring their groundbreaking Content Collaboration Partnership to life in Milan this week, as a selection of the NHL’s top European stars take part in a series of joint activations with Serie A clubs and legendary players.
The partnership activities and celebrations coincide with the annual NHL/NHLPA European Player Media Tour , which takes place in Milan on August 22 — one day before the 2025-26 Lega Serie A season kicks off. The NHL and NHLPA’s visit to Italy represents a key milestone ahead of NHL players’ participation at the Olympic Winter Games Milano Cortina 2026.
Players and executives from both leagues and members of the Internationa