H&M has kicked off its planned expansion in Los Angeles with a two-story flagship store at a historic landmark.

The apparel retailer has debuted a new location at The Original Farmers Market, a longstanding vendor area and food & beverage hub with close to 90 grocers, retailers and restaurants, located at 3rd and Fairfax. Spanning approximately 15,000 sq. ft. across two floors, the store offers H&M's full assortment of womenswear and menswear, and marks the first of several new stores planned for Los Angeles this year.

H&M is touting its new flagship store as introducing a more “curated” customer journey with upgraded interiors and enhanced service features. Interior upgrades include translucent display walls, fluted stucco surfaces that aim to bring texture and warmth, and modular fixtu

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