Cracker Barrel Old Country Store Inc. has refreshed its branding, interior store design and food offerings, but a lot of consumers liked things as they were.

As part of a broader strategic transformation plan the company first announced in May 2024, Cracker Barrel has changed its corporate logo and updated its menu, and has begun updating the layout and décor of its stores. Cracker Barrel’s previous logo featuring a man in work clothes sitting next to a barrel, which the company had been using since 1977, was altered to a new, simpler logo featuring the words “Cracker Barrel” against a barrel-shaped yellow background.

The company’s original logo, in use from its founding in 1969 until 1977, was also text-only. In its official announcement of the transformation initiative, Cracker B

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