The new Cracker Barrel logo has sparked backlash from nostalgic fans, provided fodder for the culture wars and coincided with a steep drop in the company’s stock price — all because the folksy guy leaning on the barrel is gone.

The new, text-only logo for the country restaurant chain was unveiled on Aug. 19 as part of the company’s ongoing modern rebrand.

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It marks the first time in 48 years that the logo has not featured the familiar old-timer in overalls sitting on a wooden chair and relaxing with an arm on a barrel. Cracker Barrel fans know him as Uncle Herschel.

Cracker Barrel Cracker Barrel The former Cracker Barrel logo (left) has been replaced by a new, text-only one (right).

The gold-and-brown ton

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