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Rare Beauty, the makeup line founded by Selena Gomez, has taken an unexpected yet inspired direction for its very first collaboration. The brand announced a partnership with Tajín, the beloved Mexican seasoning brand known for its iconic chile-lime-salt blend. Together, they’ve created a limited-edition set featuring exclusive shades of Rare Beauty’s viral Soft Liquid Blush and the new Positive Light Luminizing Lip Gloss.

The collaboration merges the bold essence of Tajín’s chile pepper hues with Rare Beauty’s dedication to accessible, high-performance products. By introducing colorways directly inspired by flavors and traditions, the collection celebrates individuality and cultural pride, all while remaining rooted in the brand’s mission of self-expression and co

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