Atlanta’s most historic festival could soon be history.

The Atlanta Dogwood Festival, a ritual of spring since the Great Depression, is pleading with the community to help cover a $250,000 shortfall so the nonprofit can put on the 2026 festival.

The festival, which would turn 90 in 2026, needs to raise the money by Nov. 1 so it will be able to blossom in Piedmont Park alongside Atlanta’s dogwoods next spring.

Brian Hill, who is in his last year as executive director, said the festival has done and is doing everything it can to stay in business.

But Hill is sounding the alarm, saying it needs support from either local governments, companies, foundations or civic partners — or all of the above — to keep the festival alive.

“We lost money in 2025, and we’ve lost money every year since CO

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