WDEF- Cracker Barrel is stirring up conversation after unveiling a major brand refresh for the first time in decades.
The chain has rolled out a redesigned logo, removing its iconic image of a man sitting by a barrel. The update is intended to modernize the brand while maintaining its Southern roots.
Some fans have voiced disappointment on social media, while others welcome the update as a fresh look for a new generation of diners.
Retail expert Dominick Miserandino says the company made the aesthetic change deliberately to appeal to both longtime customers and new audiences.
“Some people will handle it differently. In this case, Cracker Barrel felt that having this aesthetic change was the best way to handle it. I don’t think it’s just a question of why people go to Cracker Barrel. On