A logo rebrand not going so well is not uncommon — just ask Jaguar , or GAP , or Facebook in the aughts . Now, Cracker Barrel is in the middle of a viral controversy over its latest redesign. Last week, the company unveiled a new logo with a cleaner-looking font that removed the old man and the barrel from the design. The phrase "Old Country Store" was also removed. It's Cracker Barrel's fifth rebrand in its 56-year history.
Naturally, social media has not been kind about the rebrand, and everyone has seemed to weigh in, from President Donald Trump to rival restaurants like Steak 'n Shake .
Still, Cracker Barrel is staying the course. On its website on Monday , the restaurant chain issued a statement that said: "You've shown us that we could've done a better job sharing who