LEBANON, Tenn. — Cracker Barrel announced Tuesday it is abandoning its new logo and returning to its iconic "Old Timer" design after facing widespread customer backlash over the rebrand.

The Lebanon, Tennessee-based restaurant chain posted on X that it had listened to customer feedback and would restore its traditional logo featuring a man in overalls sitting next to a barrel.

"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in the statement. "Our new logo is going away and our 'Old Timer' will remain."

The reversal comes less than a week after Cracker Barrel unveiled a text-only logo design that removed the barrel and elderly man imagery that had been part of the company's branding since 1977. The new l

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