The White House is taking a victory lap over Cracker Barrel’s decision to revert to its classic logo, even issuing an official press release congratulating the restaurant chain. In the statement, Press Secretary Karoline Leavitt praised Trump’s “unmatched business instincts” and said the move showed that Cracker Barrel was making a “great decision to Trust in Trump.”
The release even included the company’s logo, underscoring how far the administration was willing to go in claiming the brand’s design choice as a political win.
Deputy Chief of Staff Taylor Budowich added that Cracker Barrel executives personally called the White House to thank the president for his input. According to Budowich, the company said it “heard him, along with customer response (the ultimate poll),” before decidi