Brands are loving Taylor Swift's engagement. Do they need to calm down?

Rachel Treisman

August 27, 2025 / 11:16 am

After Taylor Swift and Travis Kelce announced their engagement on Tuesday, cheers and congratulations poured in from every corner of the Internet — including from many companies.

Brands galore wasted no time offering their well-wishes to the couple on social media , many pasting their own products or memes on top of the elaborate floral backdrop from the couple's engagement photo (which racked up over 14 million Instagram likes in its first hour alone, according to Billboard).

"Taylor Swift and Travis Kelce are such a power couple that their influence touches countless brands and industries," Brianne Fleming, author of the marketing newsletter By Popular Demand

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