• Taylor Swift and Travis Kelce announced their engagement on Tuesday. • Companies like Pixar and Grubhub capitalized on the fanfare. • Portillo's, Krispy Kreme, and Olipop offered customers perks to celebrate.

Nearly two decades after Taylor Swift released "Love Story," she finally said "yes."

Swift and Travis Kelce announced their engagement in an Instagram post on Tuesday. The billionaire popstar and NFL tight end began dating in 2023.

"Your English teacher and your gym teacher are getting married," the caption read.

The post garnered over 30 million likes in under 24 hours, sent Swift to the top of Google Trends, and spurred near-instant fanfare from Swifties online.

It also presented a unique marketing opportunity for brands bold enough to seize the moment.

Following the eng

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