Bill Belichick and Jordon Hudson want to own the “gold digger” moniker — literally.

TCE Rights Management LLC, the company owned by the North Carolina football coach and managed by his girlfriend, filed to trademark the term to be used on jewelry and keychains, trademark attorney Josh Gerben reported on Wednesday, August 27.

The term pokes fun at the age gap between Belichick, 73, and Hudson, 24, who began dating in 2023. Belichick’s company also filed trademarks for “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” “The Belichick Way” and more.

Such a move should come as no surprise to fans. Hudson has made it a habit to subtly — and not-so-subtly — shade those criticizing the pair’s relationship. She posted a photo of herself via Instagram on Saturday, August 23, bl

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