Starbucks is adding new high-protein beverages to its menu as a way to entice more diet- and fitness-focused customers.

Beginning on September 29, new Protein Cold Foam and Protein Lattes will be available at all U.S. and Canada locations.

Why It Matters

High-protein meals and beverages have spiked in popularity among consumers, with grocery stores, quick-service restaurants and recipe creators getting on board with the trend.

Restaurants have also faced soaring costs while consumers scale back spending because of inflation and economic uncertainty, so new menu items can draw customers and increase revenue in the short term.

What To Know

The Seattle-based coffee giant first announced it would be testing protein beverages earlier in the year in an attempt to modernize the menu.

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