WeightWatchers might have filed for bankruptcy in the spring, but now the company is pivoting again — and it’s ready to get in on the menopause boom . On Monday, the brand debuted its latest offering, WeightWatchers for Menopause , as well as a new spokesperson: Queen Latifah. “Is it hot in here?” Latifah asks in a new WeightWatchers ad . “Nah, girl, it’s just the menopause.”

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In an interview with People , Latifah, who is 55, said she was “actually kinda shocked” when, at a routine appointment a few years ago, her gynecologist pointed out her changing hormone levels and informed her she was in perimenopause. Though at the time she said she hadn’t noticed many symptoms, she acknowledged that menopaus

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