The 30-30-30 rule is a morning wellness routine that gained popularity on TikTok after videos about its supposed benefits for weight loss went viral. Trendy diets and fitness fads come and go, but the 30-30-30 (or 30/30/30) rule has seemed to stick around.

The method, which emphasizes consuming protein and exercising after waking up in the morning, is surprisingly simple. But proponents of the 30-30-30 rule claim it’s a fast and effective way to lose weight, burn fat and boost overall health.

Although the 30-30-30 rule was recently popularized on social media, it’s not new. It was coined more than 15 years ago by author and lifestyle guru Tim Ferriss in his book “ The 4-Hour Body .” Ferris claims that the 30-30-30 strategy can help catalyze fat loss and shed weight, even if you don't

See Full Page