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New Delhi: Social media platform Snapchat on Friday announced it has strong momentum in India’s creator ecosystem, saying that total time spent watching content on the platform has doubled in the country over the past two years, reflecting the platform’s deep resonance with young audiences.

The performance is driven by surging content engagement, rapid growth in new creations, and a rising community of Snap stars, the platform’s premier creators.

According to the social media company, the number of official Snap stars in India has increased by 1.5 times in the past two years, highlighting rising demand for authentic creator-led content.

Meanwhile, content posted to Spotlight from creators and publishers has seen more t

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