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Peloton announced a whole new fleet of equipment devices and the addition of AI fitness coaching, all in an effort to usher in "a new era of connective wellness." The upgraded Bikes and Treads will probably be the biggest news of the day, but I was interested in another development: the brand's new partnerships and acquisition, which are also aligned with that "connective wellness" goal.

The company deepened its partnership with Hyrox, partnered with two new companies, and acquired Breathwrk, all while also adding more depth to existing elements of "human connection" on its

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