Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand. 3

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinki

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